Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline of marketing, but has become an inter-disciplinary social science that blends … For example if the product is visible such as dress, shoes, car etc then the influence of reference groups will be high. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Examples of consumer behavior. A STUDY ON CONSUMER BEHAVIOUR IN THE FOOTWEAR INDUSTRY. Limited Decision Making--buying product occasionally. Become familiar with each stage of the purchasing … The consideration stage, where they evaluate the different options. It is also important that shoes offered to the final consumers should be available in all the outlets of the company. Another significant factor, which is responsible for influencing the purchasing decision of the consumers, is the income level and gender of the consumer. It gives an idea that how consumer select, purchase and use product and service to satisfy their needs and desires. This is a research report on project report on consumer behaviour regarding various branded shoes by Jasdeep Kular in Marketing category. In literature, it has been shown that there is no correlation between the price of the sport shoes and the quality, between the price and the comfort and between the price and the onset of stress fractures [ 14, 15 ]. In order to … Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Factors Affecting Consumer Buying Behavior for Shoes or Footwear, PetMed Express Inc. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON Master Thesis Made by: Egle Petrauskaite (IM) Signature: _____ Supervisor: Frantisek Sudzina Characters including spaces: 127.529 ... (CBI, 2010). Another significant factor is the price factor, which suggests that the price should be competitive in the market as compared to the competitors because it is the primary factor which most of the consumers use in order to finalize their purchasing decision. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON Master Thesis Made by: Egle Petrauskaite (IM) Signature: _____ Supervisor: Frantisek Sudzina Characters including spaces: 127.529 ... (CBI, 2010). ... shoes for the children, the children themselves may be the main contributors. There are four types of consumer buying behaviour. When you understand your consumer buying behaviour, you can adopt more directed marketing efforts towards increased sales. The consideration stage, where they evaluate the different options. Cognitive component consists of the consumer beliefs about particular product, and expecting form of belief in the future. research based on questionnaire of Adidas shoes and case studies of Nike sports shoes In the survey Economic model of consumer behaviour is unidimensional. Mintel reported in his study that 20-24 and 25-34 age groups are target to the marketers as women are less anxious about quality they prefer style in their clothing. Search and Upload all types of project report on consumer behaviour regarding various branded shoes projects for MBA's on ManagementParadise.com Distribution channel also influenced the consumer buying behavior which comprises of purchasing convenience, attractive products display, easy access to shops, fitting room, and sizable stores. Individual buyers take different factors into consideration while purchasing any commodity, which is a necessity. x��}Ys$Ǒ�;���em�1vuƙ�2mI�j���5�@�T7jX]h��zm���yDueB&�]��������������n��_��f����_�-~|�����~�����oޯ�7����������߾ ��O_~Q-��������-\�1.>h9X>�~�R���c� ,Uvq+�c�_N�W��ư4륩�`�~i��5�6��j�R�YpPj�\���Ңe[�a�i�6��Vv�7j�� t�U�H�D C3:�x �4�a��ZJt5gPJ&V���iUU� J��ZYBJ]:7�[�maIo&�5FATЬ��iF����tw&9^ �;K:�հP��JoF�'���[ĸAC����ʖPKU�mCp!��Wi��d|��0YN�:br����m�4��8�f0� Thus, when buying footwear the brand name and … Importance and intensity of interest in a product in a particular situation. Sample Buying Behaviour44% of the sample population buys a shoe yearly, 40% in 6 months, 16% once in 2 years and 1% monthly.61 % of the sample population buys shoes anytime of the year, 21% buys shoes on offers and 13 % buy shoe depending upon the season. It is important that the company should advertise their shoes in order to effectively in hands the fashion Awareness of the consumers. 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