Digital Marketing in 2020 and beyond: Digital marketing is dynamic and updated every day. Privacy remains an important issue for internet users around the world, and the latest research finds that we’re more concerned today than we were this time last year. Thanks to chatbots, companies promote products and services, since this virtual assistant helps to solve users’ doubts with messaging applications such as Facebook Messenger, WhatsApp, etc., or they add it to their website. Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. Digital 2020: Global Digital Overview Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an … I have been reading several stories and predications which outline few sexy and attractive marketing technologies … Seventh spot in Alexa’s rankings is occupied by Sohu, a popular online portal that offers news, search, gaming, and various other services. Share of Mobile Time Spent by Mobile App Category January 2020 DataReportal. Dogs January 2020 DataReportal. Data shared with us by App Annie reveals that mobile apps now account for 10 out of every 11 minutes we spend using mobile devices, with web browsing only responsible for 9 percent of our mobile time. This is why we take great care in creating all the content according to your branding guidelines and thus, reinforcing your brand’s image. This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. The majority of gamers play games on their smartphones (69 percent of all internet users), but 25 percent of internet users also report playing games on dedicated gaming consoles. Try exploring cultures too, by constantly asking yourself what’s different about what you’re seeing compared to what you expected. GlobalWebIndex reports that 64 percent of internet users are worried about how companies use their data, up from 63 percent at the start of 2019. You don’t need creepy, invasive data for this – just search for a few relevant hashtags on Instagram, Twitter, or LinkedIn, and you’ll quickly start to learn what really matters to your audience. Design of your ppt is the first impression and you know how essential it is. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. Currently, the main social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Snapchat. We’ll share updates on this important story as and when we get them. Digital and social platforms make it easier than ever to connect with – and learn from – people all over the world, whether they’re domain experts on LinkedIn and Twitter, or everyday people on Instagram. Unlike conventional content, interactive content requires the active participation of the audience. All of this data points to the fact that most people still use a variety of different devices to go online. However, recent trends in some of our most cutting-edge data reveal that things may be changing. Map of Share of Social Media Users by Gender January 2020 DataReportal. Digital Marketing Strategy - PPT PowerPoint Plan Template. I hope you’ve found these numbers and insights useful, and that they’ll help you to deliver another year of impressive digital growth all of your own. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Videos are powerful tools that provide us with great advantages when we wish to share information on different platforms. While the media has been distracted with all the hype surrounding TikTok, some other social platforms have been posting some impressive numbers that seem to have slipped under the radar. It is changing and growing continuously. People are also spending more time watching other people playing games. The digital gender gap is also apparent in our latest social media data. Roughly three-quarters of the world’s internet users aged 16 to 64 buy something online each month, with GlobalWebIndex finding that ecommerce adoption rates are highest amongst internet users in Indonesia, Thailand, and Poland. Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. On the flipside, can you really justify ignoring the big trends, just because they don’t appeal to you on a personal level? Doug the Pug also has more followers than Grumpy Cat (RIP). Most Used Emoji on Twitter January 2020 DataReportal. Brand identity includes logos, typography, colors, packaging, messages, and complements to reinforce a brand’s existing reputation. New data from GlobalWebIndex show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with friends and family, relaxing on the couch, managing our finances, getting fit, or even finding love. What’s more, with more than 50 million new users coming online for the first time in the region over the past 12 months, these audiences will play an increasingly influential role in shaping the next phase of the internet’s growth – in Asia and beyond. 42 Digital Marketing Trends You Can’t Ignore in 2020 1) Artificial Intelligence. The Battle for the Internet: Cats vs. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. At a global level, the average ecommerce shopper now spends almost US$500 on online purchases of consumer goods each year, although Statista reports that this varies significantly by country, from an average of US$1,441 per person in South Korea, to just US$20 per person in the Philippines. For reference, the average search index for ‘dog’ in 2019 was 90, compared to an average of 52 for ‘cat’. Overview of Pinterest's Global Advertising Audience January 2020 DataReportal. Blog posts. The future of digital marketing has a lot to do with Artificial Intelligence, automation, and … cutting-edge medical animations, scientific illustrations, virtual reality, etc. Map of the World's Digitally Unconnected Populations January 2020 DataReportal. People are increasingly willing to spend money on games, too. The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. In this way, your audience becomes an integral part of a dynamic, two-way experience. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points reveal that computers continue to play an important role in our connected lives. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles. Tinder generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. Average annual revenues per user (ARPU) grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. Every year, new tools and technologies emerge, meaning that we need to follow the latest trends to compete in the market. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. Avoid boring stories because they can’t help you to attract and retain the audience. Its self-service advertising tools reported notably lower reach figures for India, Spain, and South Korea at the start of 2020 compared to just a few months earlier. Channels that Introduce People to New Products and Brands January 2020 DataReportal. But social commerce hasn’t caught on to the extent that many marketers might have hoped. Gaming-Related Activities January 2020 DataReportal. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. Internet Users' Concerns About How Companies User Their Data January 2020 DataReportal. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. In this digital age, sharing information is very simple. This category only includes cookies that ensures basic functionalities and security features of the website. Age plays a significant role in determining levels of internet access across these regions: more than half of Africa’s total population is below the age of 20, and there are more than 460 million people below the age of 13 across Southern Asia. Moreover, people use different devices at different times and for different needs, so marketers must go beyond technical considerations to understand the various use cases and contexts for each device when building their plans. This digital marketing strategy PPT template for 2020 features some stylish elements, such as: 40+ unique PPT slides for each theme; 2 pre-made marketing presentation … The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October 2019 and January 2020. Every year when we’re producing these reports, we spot something fun in the data. Mobile Ecommerce Adoption by Country January 2020. Digital Marketing Channel is a famous way to … However, this is something that robust branded content and inspiration can change.”. If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the... 2) Programmatic Advertising. However, it’s important to stress that the data do not indicate that TikTok’s success has come at the expense of any of the Western social networks. Try to look at your ideal buyers’ perspective before determining the value of your business. In this digital age, sharing information is very simple. Global Ranking of Mobile Apps by Consumer Spend January 2020 DataReportal. Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and more than half of all the world’s adults aged 18 to 34. Overall, GlobalWebIndex reports that search engines are the primary source of discovery for new brands and products for the world’s internet users, slightly ahead of television adverts. I’ll be back over the coming days with some deeper-dive analysis, but that’s all for this year’s headline summary. Consumer Ecommerce Spend by Category January 2020 DataReportal. However, 500 million of these active users – more than 60 percent of the total – live in China. Worldwide, ecommerce consumers are more likely to purchase through a mobile device than through a laptop, although the data reveal that most people use both devices for their online shopping, depending on the type of product they’re buying and the context of their shopping activities. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. Audience, and enhancing the credibility of our product stress for marketers everywhere they allow to! 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