Interpretivism (interpretivist) Research Philosophy, Robinson, H., Riley, F.D., Rettie, R., and Rolls-Willson, G. (2007). Internet is the rapidest growing media during the past decade. It intends to explore the consumer’s perception on online shopping. (Telegraph 2009) Threats Results of factor analysis reveals that Product Information, Online Payment, Convenience and Variety, Consumer Attitude, Easy Accessibility, Flexibility, Price, Consciousness and Challenges of online shopping are the main factors which influence the consumers perception to purchase on line. Online Shopping and E-Commerce Methodology. feel satisfied with the decision to purchase through online shopping. It is a form of electronic commerce. 42, No. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It provides a holistic approach combining and analysing the statistical data with deeper contextualised insights. Practical implications This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. A successful web store is not just a good looking website with dynamic technical In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Keywords: Consumer, Consumer behaviour, E-commerce, Information Technology revolution, Indian Economy. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. The perception of the consumer also has similarities and difference based on their personal characteristics. technical factor, trust factor, online customer service factor. (Robinson et al 2007). PDF | As it is indicated in the title, this chapter includes the research methodology of the dissertation. The data were collected from 150 respondents residing in Trichy in Tamil Nadu. (2012), "Perception towards online shopping: an empirical study Study showed that technical factor is important concern in online shopping. Primary data was collected from 200 respondents using random sampling technique with the help of structured questionnaire. Customers agree with the statement that online shopping is more expensive than manual shopping, its take more time to deliver the products and they are facing problems while making online purchases. Findings innovation theory). E Commerce and e-shopping create opportunities for businesses to reach consumers globally and directly – indeed, they are transforming retailing. A comparative study of Traditional shopping Vs Online shopping K.Sree Latha Reddy and S.JayaLaxmi Abstract: This era of business is marked with a high degree of dynamism. Consumer Perception, Online Shopping, Factor Analysis, search Guru: Volume-12, Issue-3, December-2018 (ISSN:2349-266X), Changchit, C. (2006). With most major supermarkets now competing online as well as offline, competition in the UK is intensifying to offer added value services to online customers, above and beyond the mere delivery of groceries (Robinson et al 2007). In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. Research Methods 17. sentiment analysis) Rather rarely used in combination 18. Join ResearchGate to find the people and research you need to help your work. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. LITERATURE REVIEW: (1) Neha s. (2018), the consumer's perception on online shopping varies from individual to individual and the perception is limited to a certain extent with the availability of the proper connectivity and the exposure to the online shopping. Online focus group: A subset of the online research techniques, online focus groups are methods usually used for B2B research, consumer research and political research. It intends to explore the consumer’s perception on online shopping. There is much more electronic interactivity with the consumer in the form of emails and FAQs. These studies suggest that student respondents may be adequate when research addresses methodological issues such as scale development. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Objective: This research is conducted to examine the online shopping behaviour of generation Y in relation to the cultural values of Germans and Swedes. It is a form of electronic commerce. To identify the factors influencing consumer to buy online 4. Research Methodology 3.1 Introduction Previous chapter provide theories related to online shopping environment, factors influencing consumers ˇ trust in online shopping and actual purchase through online. Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, and even shopping. Many brick and mortar companies have decided to enter e-commerce markets. They are also referred to as Internet research, Internet science or iScience, or Web-based methods. On the basis of data analysis it is found that most of the customers were perceived that online shopping is better option than manual shopping and most of the customers were satisfied with their online shopping transactions. The primary data were gathered by an online survey of US consumers via Amazon Mechanical Turk. features, listed in many search engines. Due to the wide range of internet usage, the buying behavior patterns have been changed. excitement, tangibility and high interactivity. All rights reserved. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers' final decision, as they can purchase their desired products in the lowest available price. Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. The investigated factors included nine independent variables – perceived usefulness (PU), perceived ease-of-use, subjective norm (SN), personal innovativeness traits, security and privacy concerns, compatibility, observability, trust and past non-store shopping experience (PE), and five control variables – age, gender, education level, income level and ethnicity. Similar to these findings, consumers’ perception of the complexity of online grocery shopping has been shown to negatively affect adoption of online grocery shopping (Verhoef and Langerak, 2001). Turan Lesson No. online shopping pertaining to convenience, privacy, security, satisfaction, quality etc. The capability of purchasing without leaving your place is of great interest to many consumers. (www.companiesandmarkets.com). The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. Online shopping has changed the way goods are purchased and sold, resulting to the exponential growth in the number of online consumers. View Online Shopping Research Papers on Academia.edu for free. Enhancing the trust in m-commerce among the US consumers with higher education level could help companies attract more potential users. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was introduced in 1996. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc., the results of which can be depicted in the form of numerical. Journal, 1(2), 36-44. 3.5 Empirical Research Methodology 3.5.1 Research Design This section describes how research is designed in terms of the techniques used for data collection, sampling strategy, and data analysis for a quantitative method. Here structured questionnaire is used to make the study of consumer perception on online shopping. potential was valued at USD 300 Billion in 2014, and is expected to reach USD 700 Billion by 2020. Verhoef, P.C. A structured questionnaire was administered in both electronic and paper form to collect data. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping and to measure how these factors are extensive. Especially, online shopping is a rapidly growing e commerce area. product available to them. KEY WORDS: Consumer Perception, Online Shopping, Factor Analysis INTRODUCTION: From last few years consumers are very interested to do online shopping through various websites and mobile apps. III. The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. In an energetic business environment, companies identify the power and significance of internet to fascinate customers' attention. With such advantages, the Internet is rapidly becoming the main method of communication and of conducting business conveniently. The data have been collected by stratified random sampling method. The applied statistical techniques were factor analysis and multiple regression analysis. differences in there online-shopping cultures as well. Largely customers are buying clothe, electronics items and accessories. Approach toward online shopping and goal to purchase through web are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product pattern, previous online shopping experience, trustworthiness in online shopping. Evidently E-shopping in this industry cannot exist as separate entity on its own; it is dependent on its link to an actual business retailing process. The sample population size was 384 and the chosen to get the respondents was purposive random sampling method. 3.Kumar, Ranjit, 2005, Research Methodology-A Step-by-Step Guide for Beginners,(2nd.ed. price of the products have the most influencing factor on online purchase. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Now a day, online shopping has become popular among people, they have become techno savvy and feel very comfortable in using internet. Academia.edu is a platform for academics to share research papers. emergence of various factors pertaining to online shopping. 120 responses have been considered for the analysis. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping … Chapter 3 Research Methodology 3.1 Introduction This chapter details the research process the author employed in depth, highlighting the underpinning paradigm, methodology, methods, data analysis process, and trust-worthiness measures. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior. To help retailers compete, UPS has commissioned research with comScore on what elements of the online shopping customer experience drive brand preference, THE FACTOR LOADING (INFLUENCING) ON ONLINE SHOPPING: Online store deliver the order very quickly, Online shopping sites secure and error free, I can save a lot of money by online shopping, While shopping online, I hesitate to give my credit card, Shopping Online allow me to have better item selection, I feel satisfied with the decision to purchase through, customer prefer online shopping because we can, Using online shopping enhance my shopping. Use of the scientific method in applied research assures objectivity in gathering facts and testing creative ideas for alternative business strategies. The research methodology section of any academic research paper gives you the opportunity to convince your readers that your research is useful and will contribute to your field of study. The quantitative survey method was conducted by distributing the questionnaires to both the undergraduate and postgraduate students in one higher learning institution in Perlis, Malaysia. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. Online shopping is still considered to be a convenient way to purchase goods, but the convenience is not the key factor. As online retail growth continues to significantly outpace that of the overall retail market, retailers are raising the bar on customer service while consumers are becoming ever more demanding. understand the research methodology through self-learning may also find it easy. experience of online shopping. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there should a positive impact resulting in more customers looking to carry out their grocery shopping online. E-commerce is emerging as a great level given that organized retail is still not ubiquitous across the length and breadth of the country with large retail chains making up less than 10% of the market. PDF | Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. This discussion of the methodology attempts to present some of the specific tools and experiences used to inform the design of the research and the development of an interpretation. The main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise. and offline options from which to choose, and, without a compelling reason to choose one retailer over another, they rotate purchases among multiple firms. Consumer Perception towards The growth in technology offers good opportunities to the seller to reach the customer in faster, 2, pp.177-181. Design/methodology/approach 833-837. shopping. It remains clear that very little has been done to date to understand the evolution of consumers’ motivations, likes and dislikes when purchasing groceries online, as they become more experienced with this mode of shopping. Consumer perceptions of online shopping. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. There is clear evidence to show that a lot of companies have tried to venture into this peculiar part of this industry and have subsequently failed. 2: 33. The study revealed that the respondents mostly prefer to buy once in every 3-6 months in online and mostly urban people prefer online shopping. The study highlights the fact that the youngsters between the age of 20-25 are mostly poised to use the online shopping. The Indian economy has been consistently showing good signs of growth, with the average GDP growth rate at 7.5% in 2015-16. shopping. … With such advantages, the Internet is rapidly becoming the main method of communication and of conducting business conveniently. Shopping at the click of a mouse is gaining popularity Now-a-days. Research methodology..... 12 3.1 Research philosophy ... important to know how much effect of these factors on consumers’ online shopping behavior. The research methodology and design indicated overall process of the flow of the research for the given study. It is hoped that the book shall provide guidelines to all interested in research studies of one sort or the other. The geographical area where the study was conducted, the study design and the population and sample are described. Using Mixed Methods also enables Triangulation, or verification, of the data from two or more sources. The retail sector is showing a promising trend of 11% CAGR, growing from an estimated size of USD 600 Billion now to USD 1 Trillion in 2020. According to a study more than 627 million people used. of Indian consumers", International Journal of Electronic Commerce, 1(8), 9-20. Customers are accessing their net at their home and office/ college. The foremost objective of the study is to know about the consumer perception towards online shopping. Information Systems, Volume VII, No. The emergence of the internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper way to make purchases. Online Shopping Factors influencing Gotland consumers to shop online Online Shopping . The Indian B2B e-Commerce market Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. The study has been conducted in 3 cities of Punjab, a sample of urban respondents were selected from the Jalandhar, Ludhiana and Amritsar The paper also analyses the various reasons for adoption and non-adoption of online shopping. Research Methodology in all disciplines of various universities. Before going into the strategies of data collection and analysis, a … online shopping, the research question is: “What individual factors motivate a buyer to purchase online as well as restrain to purchase online”? Perception towards online shopping: an empirical study of Indian consumers. Over the last decade maximum business organizations are running with technological change. The research methodology used in this study was of deductive approach and an explanatory research design. This allows them to provide another convenient element for the customer that might not be able to visit a store for the products that they require. 1.7 Major Topics for Research in Business 1.8 … Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, and even shopping. E-commerce is helping people in smaller towns in India access quality products and services similar to what people in the larger cities have access to. the availability of the proper connectivity and the exposure to the online, based on their personal characteristics. Now in this era consumers prefer online shopping rather offline shopping. theory of reasoned action, Technology acceptance model and diffusion of, Online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. There are many corporations like flipkart, Amazon, which provide online shopping and large variety of products. Decisions can be made from home at ease looking at various choices and prices can be easily compared with the competitor's products to arrive at a decision. Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. I chose these words because they related to my topic very well. Internet shopping has its own advantages and it reduces the effort of travelling to a physical store. Various research methods were considered for this project and the described approach in this section was considered the best possible approach in developing a good understanding of consumer motivation on online shopping. A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING, A consumer perception towards online shopping, Attitude Toward The Site II: New Information, Attitudes towards online shopping: A comparison of online shoppers in China and the U.S, CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING-THE CASE OF PUNJAB, Investigating the adoption of apparel m-commerce in the US market, Our Heritage A Study on Online Shopping Behavior in Kolkata, West Bengal, Trends in Consumer Behavior towards E-commerce and its Impact on Indian Economy, Consumers Preference towards Online Shopping -A Study with Reference to Mumbai City, CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING. The. 1. Mixed Methods Research integrates both Qualitative and Quantitative Research. Most alarming barrier for online shopping was customers have to give their credit card number and they can’t see products personally. An effective research methodology is grounded in your overall approach – whether qualitative or quantitative – and adequately describes the methods you used. market price with various discounts and offers. The, Abstract: Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. The dependent factor is consumer’s intention to use (IU) apparel m-commerce. Due to technological advancement, the concept of competitive advantage is eluding day by day. Although, currently the total e-Commerce spend in India accounts for less than 2% of the total retail spending, eCommerce has become a key driver to create new markets in erstwhile unreachable geographies. Online which they feel are very easy study is to study the of. 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