Now you must be clear about Google Analytics custom event tracking. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Dans Comprendre le Tag Manager System de Google (GTM), nous avons passé en revue les concepts de base de GTM, dans ce post, nous allons commencer à appliquer l’une des caractéristiques les plus fréquemment utilisées -le suivi des évènements (custom event tracking) Google Analytics dans […] Hence you require a WordPress plugin that can make you event tracking much more … What is the correct way to send a custom event to Google Analytics and capture that data? Once you begin tracking those activities, you can then analyze the data (and folks like us can help!) There are three categories of events … Oct 26th, 2020 This includes downloads, video plays, button clicks, flash elements, etc. After your account is setup with your website, you need to make sure your site has Google Analytics tracking code set up. You can set up Google Analytics custom events tracking in WordPress using 2 methods: The first method is the easiest method and don’t require any coding knowledge. You will need to enter the event conditions here. Before we proceed further with the tutorial it is important to understand What are Google Analytics Custom Events? Google Analytics Goal Not Tracking Events. When creating new events, first make sure that the event is not already collected automatically. Setting Up Google Analytics Custom Events Tracking in WordPress. The new version of Google Analytics still allows you to create custom definitions (and custom metrics remain relatively unchanged), but the scope of your custom dimensions will now always be set to the hit level.. Custom events: Unique event clicks and conversion rates for sessions that triggered a particular event; Page value: The amount of revenue generated from sessions that view a particular page (i.e. That’s why Google allows you to turn your custom Events into Goals. Set up Google Analytics Custom Events Tracking in WordPress. How Custom Dimensions have Changed in Google Analytics 4. You can set up Google Analytics custom events tracking in WordPress using 2 methods: Your email address will not be published. This tutorial will help you to set up Google Analytics Custom Events Tracking in WordPress website. By default, Google Analytics tracks only pageview hits (primary dimensions and metrics). Yeah you heard right, you can actually track when a user interaction with your content. Select “Universal Analytics as the “Tag Type” and enter your Tracking ID. As mentioned above, we have 2 methods for this task. As mentioned above, we have 2 methods for this task. Google Tag Manager Custom Event is used for tracking interactions that might take place on your website or mobile app that isn’t handled by standard methods (i.e. Default Google Analytics is great for tracking page views, sessions and bounce rates, as well as creating stats on device and browser usage etc. Add Google Analytics Custom Events Tracking in WordPress, Method 1: Adding Custom Link Tracking with MonsterInsights, Method 2: Adding onclick Parameter on Your Link, Method 3: Creating Your Event in Google Analytics. As I have already mentioned MonsterInsights is the best Google Analytics plugin offering tons of features to take your business to the next level. The Custom Link Attribution feature allows to track the call-to-action buttons to give you an idea about its performance and how effective it is for your website conversion. MonsterInsights is the free WordPress analytics plugin but if you want the professional features to take your website to the next level then you must go with the premium version. And there are four different components that go into your event tracking code: Category. However, the traditional method of custom event tracking is difficult for beginners and requires some coding knowledge. Let us know how we can help & we’ll get back to you with good news right away. Google Analytics Event Tracking in Google Analytics – Examples of tracked event categories What to consider before you start . How Custom Dimensions have Changed in Google Analytics 4. To add Google Analytics Custom Events Tracking to your website link you just need to add the following data-variable tags to the HTML of your link: Example. The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website.. Learn To Set Custom Goals in GA while enjoying M&Ms! Once you add the tags, MonsterInsights will track your WordPress links and provide you with detailed reports. The Growing need for Custom Event Tracking. Some are more important for businesses. Hi, I'm very new to this, up to today I only worked with Clicky and Google Analytics. Whenever users interact with that element, the code tells Google Analytics to record the event. The next thing I need to do is to check if my custom event is firing in Google Analytics. Most website owners are familiar with Google Analytics’ basic tracking metrics, such as: Rather than try to interpret (and often mis-interpret) the generic metric data available in the Google Analytics dashboard, we recommend that companies establish custom, trackable events that are connected to specific activities which users can take on your site. We’re excited. So, in this article, we’ll show you how to set up Google Analytics custom events … So if the form in this example is on the home page, put the tracking code in the header of the home page. © 2019 Ascent Digital Media - NJ Web Design, Online Marketing, SEO, & Interactive Company, Custom WordPress Plugin Development: Do the Impossible, How to create custom events in Google Analytics, Making it Official: Ascent Digital Media is now a Certified SharpSpring Partner, Landing Page Design Best Practices: How to Make a Perfect Lead Generator, Search Query (what users search for on the site). I am a technologist-turned-analytics professional since five-plus years. Whenever users interact with that element, the code tells Google Analytics to record the event. Note: The founder of MonsterInsights is Syed Balkhi the man behind WPForms (Read Review) and OptinMonster (Read Review).Now it’s a premium plugin that’s used by hundreds of thousands of websites. Out of the box, Google Analytics already tracks a bunch of really useful data points. However, the reporting of Events is limited. Learn how your comment data is processed. Feel free to add a label or value if you plan on adding other similar events later to help differentiate between each event. But if you don’t have the internal resources available, calling in experts like ourselves can be an invaluable investment. One of the greatest strengths of Google Analytics is the fact that it can be valuable both to a DIY-minded website owner who is savvy & hands-on, as well as to seasoned Search Engine Optimization experts (*cough* us *cough*). Finally, the call-to-action button link will look like the one below: Buy Now. Let’s take a example for better understanding on how to Add Google Analytics Custom Events Tracking in WordPress website. 0. I written code for onclick, but it is not tracked. Rather than try to interpret (and often mis-interpret) the generic metric data available in the Google Analytics dashboard, we recommend that companies establish custom, trackable events that are connected to specific activities which users can take on your site. These interactions can be things like clicking on a button, playing a video, downloading files, submitting forms, etc. This is all very important to know but it stays very generic and barely scratches the surface of what you could find out about your users. Click “New Tag” and name your tag. Phew! Set up Google Analytics Custom Events Tracking in WordPress. Events are an important feature of Google Analytics because they let us track key user actions on our site. From providing the strategic analysis of understanding your business & its goals at a high level & determining the best path to using your site to achieve those goals, down to the nitty gritty details of implementing tracking & reporting, the insight, creativity, & technical know-how that expert SEO’s bring to the table should maximize your ROI and lead to the best results from your site. Now you have successfully addedd the custom event tracking to the sidebar link on your website. Just as a quick list of examples, you can create custom events in Google Analytics to track specific actions including: If it makes sense for your industry, you can even assign monetary value to an action. Event tracking leverages a custom code snippet that you add to the elements that you want to track on your website. And there are four different components that go into your event tracking code: Category. Google Analytics custom report of events. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. To see Events reports: Sign in to Google Analytics. Get 50% Discount on MonsterInsights Premium License. Unlike the pre-configured events, you now have much more complete control over when and what to fire events for. Custom events are implemented by adding an HTML event to an element of your web page (e.g., clicks, loads, mouse-overs, etc.) The Growing need for Custom Event Tracking. The thing about events in the new Google Analytics: App + Web property is that they function similarly to how gtag.js and Firebase use events. Goal completions by events custom report shows no data in Google Analytics. Setting up custom event tracing in Google Analytics is very tricky and difficult for beginners. The event goal description is set up just like the tracking code. Use Custom Events in Google Analytics to Make Data-Driven Decisions. However, for most common event tracking using the value to be 0 works fine too. Adding custom event tracking helps you to track and measure the results of your most important links and call-to-action buttons. Default Google Analytics is great for tracking page views, sessions and bounce rates, as well as creating stats on device and browser usage etc. However, we will be also covering the traditional method of event tracking too. Event tracking allows you to measure and track user interactions on your website. As we have already mentioned that the previous method was much simpler and you don’t require any coding skills. This is where custom events and goals come in. Setting Up Google Analytics Custom Events Tracking in WordPress. There are a few areas where you can add additional information into Google Analytics on top of this to get data specific to your website and events is one of them. Event tracking is broken down into different categories. Google Analytics custom report of events. So, you should set up custom event tracking to measure event hits (users’ interactions with the content). If you don’t have one, you need to create one. All of Google. The best part is that even the beginners can set up event tracking in a few clicks. By default, Google Analytics tracks only pageview hits (primary dimensions and metrics). Obviously you’ll need to have a Google Analytics account setup & tracking on the site to do anything advanced. The second method involves adding an onclick parameter on your link manually. Luckily, you can setup all your custom event tracking with the help of a plugin. Perform an action you’re tracking on the website and see how it’s reported in Google Analytics: Once we confirmed that the event is firing, it’s time to build a goal out of this event. And the almost-one-hour-long Youtube tutorial supports that statement. 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